Logo

The GCS badge with the wordmark beneath is the primary lockup. Use the badge alone where space is tight and the square icon for avatars and app tiles. Pine on light surfaces; white or lime on the dark pine sections. Always use these files - never retype or restyle the mark.

• Primary - pine on lightSVG
• Reversed - white on pineSVG
• Badge - no wordmarkSVG
• Badge - lime, dark sections onlySVG
• Badge - white on pineSVG
• Icon - avatars & app tilespinelimewhite

Also available: mono black lockup and mono black badge (single-colour print), and the master PNG. Clear space: keep at least the height of the letter G free on all sides. Minimum badge height 24px.

Colour

One hue family - deep Tournament Pine - plus a single acid Volt Lime signal on warm sand paper. Lime is a dark-section-only accent (it carries pine ink text, never white, and fails on light paper); on light, accents are green. All text pairings pass WCAG AA.

Brand green

• Mid pine#25885C
• Deep pine#18543C
• Action green#0C5132buttons · carries white text
• Tournament Pine#0A2A1Ethe brand canvas
• Pine black#06140Edeepest

Volt Lime accent

• Volt light#D4FB6E
• Volt Lime#C2F94Bthe signal · dark backgrounds only
• Volt deep#86B814

Surfaces & ink

• Paper#FAF8F3warm page background
• White#FFFFFFcards
• Ink#15201Btext
• Ink muted#585345secondary text

Warm neutrals

• Sand 100#F1EDE4
• Sand 200#E4DECF
• Sand 300#D0C7B2
• Stone 500#797262
• Stone 700#3E3A30
• Stone 950#0F0E0B

Typography

Space Grotesk for headings (mechanical-geometric, sports-tech) ·Inter for body (hyper-legible) · JetBrains Mono for the golf-numbers tell (labels, tee times, prices).

Voice

Friendly and professional, like a good club secretary: plain words, specific claims, prices on the page. Say "no booking commission" and mean it; never "unlock seamless experiences". Short sentences. British English. Numbers over adjectives.